Social Media & Marketing ManagerSheraton Toronto Airport Hotel & Conference Centre
The Project
Sheraton Toronto Airport Hotel serves mainly transient travellers, while also hosting corporate meetings and banquet events. Social media marketing focused on appealing to business travelers seeking a comfortable, productive stay away from home.
To reflect these needs, I developed a content calendar that accurately portrayed the guest experience, highlighting work-friendly spaces, amenities, and the balance between comfort and convenience throughout the stay.