Social Media & Marketing Manager

Sheraton Toronto Airport Hotel & Conference Centre

The Project

— ROLE

Social Media Management | Content Calendar | Copywriting | Graphic Design | Brand Positioning | Events Photography | Content Creator | In-house Marketing | Digital Marketing

— ACCOUNT

Instagram

Facebook

LinkedIn

Sheraton Toronto Airport Hotel serves mainly transient travellers, while also hosting corporate meetings and banquet events. Social media marketing focused on appealing to business travelers seeking a comfortable, productive stay away from home.

To reflect these needs, I developed a content calendar that accurately portrayed the guest experience, highlighting work-friendly spaces, amenities, and the balance between comfort and convenience throughout the stay.

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