Social Media ManagerDAWANG New York
The Project
— ROLE
Social Media Management | Content Calendar | Copywriting | Graphic Design | Brand Positioning | Trend Forecaster | Content Creator
— ACCOUNT
DAWANG is a New York–based contemporary streetwear brand influenced by both Eastern and Western cultures, celebrating a modern interpretation of traditional Chinese aesthetics.
During my time with DAWANG, I supported brand development and helped define its position within the contemporary streetwear niche. I developed a targeted social media strategy designed to reach the brand’s audience and deliver an experience aligned with their expectations.
In response to shifts in digital marketing, my strategy drove a 5,565.24% increase in website traffic within the first year, focusing on growth, visibility, and audience engagement.
